Own Your Nutrition

Nutrition,
on demand.

Talk to a certified coach anytime, anywhere — like calling a cab, but for your health. No subscriptions. No lock-in packages.

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The Problem

Everyone wants to stay healthy.
No one wants to stay committed.

Nutrition advice online is contradictory, sensationalized, and paralyzing. Too many answers, zero clarity — and health has quietly become a subscription business.

45%
of India's population is classified unhealthy by fitness & lifestyle metrics.
~56%
of diseases in India link back to diet, per ICMR data.
212M+
people in India currently live with diabetes.
670+
health & fitness apps in India — most charging ₹2,000–₹12,000+ upfront, before you ever speak to a real coach.

Nobody is instant when you actually need help right now.

A working professional overwhelmed trying to juggle a rigid, self-imposed health routine

Meet OYN

A lifestyle brand.
Not a clinical brand.

Not clinical. No doctors. No medical diagnosis. OYN's coaches are certified nutritionists, dieticians, and wellness coaches — humans, not bots.

Health, framed as a performance and lifestyle asset — not an obligation. Practical, sustainable, behavior-change focused. Part of a broader "micro-healthcare" trend: short, targeted expert interactions instead of long, rigid programs.

Step 01
Tap

Open the app

Pick a verified, available coach — no forms, no waiting list.

Step 02
Talk

Instant call

Video, audio, or message — connect the way that suits you.

Step 03
Done

Pay per minute

No subscriptions, no packages. Pay only for the minutes you use.

Step 04
Eat Better

Guidance that sticks

Deeper, schedule-aware prompting — adapted to your actual lifestyle, not a generic plan.

₹10/min Starting price for a consultation — pay only for what you use.

Business Model

Two revenue streams.
One at a time.

01

Consultations

Pay-per-minute access to certified coaches, starting at ₹10/minute. No subscriptions, no lock-in packages — users pay only for what they use. Live from launch, November 2026.
Live at launch
02

Home Kitchen Network

Vetted home cooks register on OYN and follow nutritionist-designed menus. OYN takes a commission per order and regulates ingredient & quality standards — giving home cooks a path to scale, and users honest, ingredient-controlled food restaurant delivery can't credibly offer. Built for on-campus and on-office delivery too.
Phase 2 — post Year 1
OYN app — connect with your coach now
Home Kitchen Network — cooking at home, on-time delivery, and enjoying a healthy meal at the office

Traction

Real people, before a single ad ran.

Before the app existed, we ran a free 7-day challenge on the ground in Connaught Place — just a diet chart and a daily check-in, no strings attached.

OYN team validating the concept face-to-face at Connaught Place

We approached roughly 45–50 people on the ground and explained the idea face to face, one conversation at a time. 30–35 joined a dedicated group and received a free, personalized diet chart. The challenge was simple: stay consistent for one week and post daily photo proof.

By the end of the week, 12 had stayed consistent the entire time — enough real, unpaid, pre-launch engagement to convince us the demand was there before a single line of app marketing was spent. A prize went to everyone who completed the challenge.

Connaught Place·New Delhi·Pre-launch
OYN app — past consultations history, showing real completed calls
Real usage inside the OYN app — screenshots, not mockups.

Team

Self-funded. Building since day one.

Sukrit Bhatia, Founder & CEO of OYN

Sukrit Bhatia

Founder & CEO
Kushagra, Co-founder & CTO of OYN

Kushagra

Co-founder & CTO
Lakshay, Technology Mentor at OYN

Lakshay

Technology Mentor
Self-funded from day one. Built with personal capital and long-term conviction — without external funding.

Corewave — technology development partner.

Make healthy living effortless for every working Indian.
Not luxury. Not motivation.
Default behavior.